Wisconsin Corn Growers Association statement on NFL Super Bowl ad

MADISON, Wis. – In response to an ad that appeared during yesterday’s NFL Super Bowl, the Wisconsin Corn Growers Association (WCGA) has released the following statement:

“We are disappointed with Bud Light’s decision to use the world’s largest stage to promote a misleading message that is damaging to the reputation of corn,” says Doug Rebout, WCGA President. “Today, more than ever, our members are struggling with low prices, uncertain markets and the spreading of misinformation about our practices and our products. While trying to boost sales, Bud Light has forgotten the importance of the people who provide this country with food, fiber and fuel. If the public wants to see what farmers value – what they strive to accomplish every day – then the Super Bowl commercial they should watch is Ram Truck’s 2013 ad: ‘Farmer.’”

Wisconsin Corn serves the state’s corn growers through the Wisconsin Corn Promotion Board (WCPB) and Wisconsin Corn Growers Association (WCGA). The WCPB utilizes checkoff funds to develop and defend markets, fund research and provide education about corn and corn products. WCGA is a united, grassroots-driven member organization representing growers from across Wisconsin on important state and national agricultural issues in an effort to increase member profitability and opportunity. For more information, visit wicorn.org.

###

Recent News

Wisconsin Corn Promotion Board Seeks Next Executive Director

Watertown, WI [July 20, 2024]– Wisconsin Corn Promotion Board Inc. (WCPB) is looking for the next Executive Director to lead the Wisconsin Corn organizations.  “Our board has been working endlessly for the past few months to move the organization down...

read more
The Radicle Corn Value Chain Challenge

The Radicle Corn Value Chain Challenge

  “The Radicle Corn Value Chain Challenge sponsored by US Corn Farmers” sets out to invest a minimum of US $1.5M in start-up and growth companies from around the world whose innovative technologies and business models create new uses for corn and long-term sustainable...

read more